Kalamazoo Brewing
Description of client
Quickly becoming one of the top brewers in the country, with several brews ranked in the top 10 nationwide, the Kalamazoo Brewing Company continues to brew thoughtfully, creatively and artistically, bringing an authentic and pleasant experience to all of our customers through our unique beers.
Business Challenge
Kalamazoo Brewing has partnered with cyberM·I·N·D· since 2004 to improve technological efficiency within the company, as well as to assist with continued growth and implementation of technological advancements in the companies information systems. Strategic goals include technological goals equal to or exceeding the competitions while conforming to business case needs. Developing streamlined communications with vendors and customers. Reducing time to market for product and sales information and reducing over all costs by implementing electronic access to traditionally paper and paper based information and processes.
cyberM·I·N·D· Solution
- cyberM·I·N·D· analyzed Kalamazoo Brewing Companies's online sales channels to determine existing sales thresholds and capacities. cyberM·I·N·D· also analyzed the overall feature/function of the online presence as it relates to individual customer needs both end users and company partners.
- cyberM·I·N·D· implemented a dramatically improved e-commerce system to integrate the online General Store sale of merchandise and the offline sales and integrated the purchasing, sale and shipment of goods through an integrated POS system
- cyberM·I·N·D· implemented a Batch lookup system, integrated directly in to the batch tagging system, to allow for consumers to lookup the production date of a bottle of beer – all within an automated real-time system
- cyberM·I·N·D· implemented an integrated Distributor portal to provide the Distribution Channel with real-time access to order forms, marketing materials, and online communication directly to sales representatives
The Impact
Kalamazoo Brewing has experienced significant increases in website traffic, increased products sales and streamlined communications and electronic business transactions with business partners – all contributing to the Kalamazoo Brewing Company’s bottom line.