Irving S. Gilmore International Keyboard Festival
Business Challenge
The Irving S. Gilmore International Keyboard Festival turned to cyberM·I·N·D· when they wanted to design a new website to increase ticket sales for their biennial Festival. The festival features the world’s top pianists and showcases international artists. The Gilmore Foundation had a target audience of local college students and wanted to make the web site clean, concise and easy to navigate. They also wanted to have tickets accessible through online ordering.
Solution
- cyberM·I·N·D· developed a web site that would appeal to the younger adult audience
- cyberM·I·N·D· made all information quickly available with only a couple clicks on the web site
- cyberM·I·N·D· created a fast track linking system that correlated all the artists, venues and times
- cyberM·I·N·D· interfaced with multiple online ticketing options
Results
The Gilmore Festival increased student ticket sales by 250% in 2006. They also discovered many people outside their target audience were visiting the site for its ease of use and immediate access to the artists and venue locations.