Kalamazoo Sportswear
Western Michigan University’s Apparel and Bookstore e-commerce company turned to cyberM·I·N·D· to re-design and re-develop their online presence with the goal of increasing sales
Business Challenge
WmuOnline.com had implemented an ecommerce system which was difficult for staff to maintain and was prone to irregularities in processing and customer experience. While attempting to embrace e-commerce, wmuonline.com was consistently resolving web related problems
cyberM·I·N·D· Solution
- cyberM·I·N·D· analyzed the existing site and e-commerce structure in order to determine if the existing framework was adequate and could be further developed or if the platform would best be replaced
- cyberM·I·N·D· implemented a stable and robust e-commerce back-end and shopping cart application
- cyberM·I·N·D· implemented a full service customer service section that streamlines existing off-line customer service activities
- cyberM·I·N·D· created and implemented value added areas of the web site with the goal to increase web site stickiness and repeat business
The Impact
WmuOnline.com staff is now able to seamlessly and quickly maintain the e-commerce site and expand and extend their online model into several new ventures.